Did you notice businesses and neighbors putting out their Halloween decorations right after Labor Day? That’s just one of the signs that, after a challenging year, people are in the mood to start celebrating the holidays early. In fact, nineteen percent of Americans say they’re going to start their holiday shopping early this year.
2020’s festivities will be decidedly different from previous seasons, and businesses should start preparing now to capture shopping potential. Use these five ideas to get ready to serve early shoppers and ring in holiday sales.
Tales of shortages and slowdowns are encouraging people to shop early, so begin now to make your business look appropriately festive. This effort will signal to shoppers that you’re ready to provide what they need for the holidays.
Your materials can have a seasonal spin in several ways:
While the rules on how and where people can gather vary, you may still want to find some way to congregate for a staff party or thank-you holiday celebration. Whether you’re throwing a safe in-person party or a virtual gathering, events in 2020 will have a few extra steps that make early planning a good idea.
Use these tips to prepare:
Does your business typically share holiday gifts with customers, vendors or staff? If the answer is yes, think now about what you want to give to avoid a last-minute scramble.
These giving logistics can help:
If you’re forgoing traditional customer or client gifts this year, consider going bigger and bolder with your annual holiday card. Start now to develop the message you want to share, the design and other ways to wow.
Here are a few ways to make your card project run smoothly:
The 2020 holiday season is fast approaching, and no holiday season is glitch free. Make plans now for last-minute or spur-of-the-moment demand for your seasonal events or sales.
Line up the services and support you need:
Preparing now will help make the season more festive, and more successful for your business.