My Dear Friend,

 

As I sit down at the desk to write to you, the sun is just beginning its ascent over the embankment. The light filters through the trees and creates patterns of gold and white over my desk.

 

I think of you......

 

 

OK...this is not exactly the love letter I'm talking about today, but, then again...maybe it is.

 

It is likely that you have some resistance to creating marketing content. Lately, you've said, at least once, "I just don't know what to post". You've probably also said, "Ugh - I don't want to feel 'salesy'. It can be hard as a small business owner to do all the things in order to show up, grow an audience, engage new clients - and still feel authentic.

 

But...what if your content creation was like writing a love-letter?

 

What if you were to make a weekly commitment to addressing one issue you KNOW your ideal client is struggling with?

 

What if you showed up (blog, email, social) with exactly the answer she is looking for today?

 

I invite you to sit down today and write a love letter to that one person who you serve. What is she worried about? How does she feel? What does she fear? What does she want? How can you guide her to her own success? Share that love letter on your blog. Then, share the nuggets over your social properties and in your weekly email. This is a commitment to consistent content that feels generous, valuable, and based in your own authentic voice. 

 

Marketing As An Act of Service

Think about it this way- marketing is actually simply a vehicle. Whether it’s through email, social media, speaking, a book.  Marketing allows you to reach more people. If you approach marketing with “I’m here to serve”,  “I’m here to make a difference”, how will that affect how you show up and attract those who are searching for exactly what you can offer them?  The sharing mindset allows you to follow the plan in a way that feels natural and generous.

 

Ah....But What to Write About?

Well, you’ve got to think that your potential clients are going to want to read about solutions to their challenges. In order to do that you must become deeply curious about what your clients are thinking about.

 

  • What questions do they have?
  • What struggles are they experiencing?
  • Where are they getting stuck?
  • How do they feel?
  • What do they celebrate?
  •  What do they need to know about you?

 

Once you are clear on exactly the questions your would-be clients are asking, you will never, ever have to wonder what to write about again.

 

Be Consistent

In any marketing strategy, consistency is key.  Try for at least once per week and consistently communicate the value you provide to your clients by showing them the “love”.

 

This article was written in partnership with wiseHer - a technology platform that provides on-demand expert advice for small businesses and women to accelerate their business or career.  

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