Staples Connect and wiseHer present: Content Marketing that Connects with Your Customers


You know you have great products and services to offer, but sometimes getting your customers in the door can feel like slogging through wet cement.


How can you get the word out to the people who will buy from you in a way that they will understand and identify with? In this comprehensive content workshop, we will show you how to create marketing collateral that connects with your customers.


Walk away with tangible and practical tips you can implement right away when crafting social media posts, email marketing, blogs, web copy, and more.


Learn to speak the language of your ideal client!


This webinar covers:

  • How to identify your ideal client and clearly describe who they are and what they value
  • How to use storytelling to show your customers how you make their life better
  • The four “buckets” of content and how to use them in your business throughout your marketing materials
  • Why engagement matters
  • One mistake to never make with your marketing
  • Your questions answered
  • And more!


This workshop is for brick-and-mortar business owners, entrepreneurs, solopreneurs, coaches, consultants who are ready to get their message out effectively across multiple platforms.


About the host:

Emily Aborn is a Marketing Professional and the Founder/Owner of She Built This. She has over a decade of experience working with executives and entrepreneurs in marketing, administrative, and customer service positions. Emily’s passion is helping others discover how to share their stories through compelling content, creative social media, and copy throughout their branding. She lives in Temple, NH with her husband, Jason, and their dog, Clyde. When not working, she can be found hiking, walking, or curled up with a good book. She likes to cook and have cozy nights around the dinner table with family and close friends, do crossword puzzles from start to finish, listen to music that most people have never heard of, and write her ideas and musings in her numerous journals.


Watch now:



This webinar is brought to you in partnership with wiseHer - a technology platform that provides on-demand expert advice for small businesses and women to accelerate their business or career.

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