As a small business owner, you know that promoting your company is essential to its success. But with so many different marketing channels and strategies to choose from, it can be tough to know where to start. One way to make sure your promotions are effective is to plan them out in advance. By taking the time to work on your overall goals, you'll be able to create a promotional strategy that gets results. Here are a few tips to help you plan your promotions for the year:
Feeling anxious about your next product launch, or do you simply want to jumpstart your sales? The good news is you don’t need a huge budget to create an attention-grabbing marketing promotion. However, in today’s competitive marketplace you won’t gain much traction with discounts alone. To spark your creativity, here are eight promotional campaign ideas you can use to boost sales.
Getting ahead in your career can be tough. There are always new challenges and obstacles to overcome. But with the right advice, you can stay ahead of the curve and reach your goals. We asked 7 experts in their field what's the best career advice they received. Whether it's about work-life balance or taking risks, their advice will help you navigate your career confidently.
Nobody goes into business alone, even if you're a solopreneur. At every stage of your journey, there are people who have come before you who can offer their advice and expertise to help you succeed. We asked a group of entrepreneurs to share the best business advice they've received, and here's what they had to say:
When it comes to finding new customers, there is no better resource than the experts in the industry. These are the people who have been through it all – from trying multiple marketing strategies and failing, to finally finding the thing that works for them. So, what is the best advice that these experts have received when it comes to finding new customers? We’ve gathered some of their top tips to help you out.
Your email inbox may be bursting, but your actual mailbox is probably a lot emptier than it used to be. That’s a huge marketing opportunity for businesses, says Elizabeth Terchunian, associate category merchant at Staples. “With the move to digital marketing, customers are constantly bombarded with emails and online advertising. This makes direct mail a great way to really make your campaign stand out and increase awareness in a select area,” she says. But marketers can’t just put themselves in a mailbox and expect to get traction – launching a successful direct mail campaign takes some thought. Here are five steps to creating a strong campaign.
Do you know why approximately 20% of new businesses fail during the first two years of operations? Some may say that it is the lack of planning, limited funding sources, or marketing approach, which are valid reasons. However, beyond that, part of the business journey is the investment you make in yourself and the bold actions that are needed to scale your business. Here are five key reminders to help you make that mindset shift as you start your new business:
Getting people’s attention to come into your physical location or clicking on your online promotion is the first step to getting them engaged with your brand. Amazing service and exceptional products create loyal customers but how do you get their attention for the first time and keep them coming back for more? Here are five things you can do to get customers to notice you.
You've probably been thinking about starting your own business for a while. Maybe you've even taken the plunge and started your own company on the side. But how do you know if entrepreneurship is really for you? Here are 6 signs that led some entrepreneurs to start their own businesses.
Every business owner should strive for more automation in their business to increase performance and reduce overall costs. Manual processes can be very inefficient. A few years ago, I worked with a client who was printing off hundreds of invoices and scanning them back into their system. This was their process and they didn’t know of a more efficient way to do things. I showed them how to save to a PDF rather than printing each invoice and this simple process saved them a tremendous amount of time and money.
It’s that time of year again! Holidays are done. More importantly – Holiday spending is done. And it’s time to look ahead into the new, exciting year and plan out how you’re going to make it the best one yet! Budgeting or Projections may be on your mind and with those, generally there is a focus on the bottom line, i.e., profit.
How does the holiday season always sneak up on me? I don’t know if it happens to anyone else but once summer is over, it’s unofficially holiday season for my shop. When you’re a mom to a toddler, it’s important to be able to get things done quickly.
Work flexibility has changed the cyber-threat landscape for your business. It’s not that the threats didn’t exist before, it’s just that certain ones are now highlighted because when an employee is working remotely, they might be in any number of places — coffee shops, co-working spaces, their own home or their car at their kid’s soccer practice. Traditional IT security solutions dealt with security as a castle with a moat, or if you prefer, a walled garden. In either case, today the moat is dry and those garden walls have crumbled. Data and people flow with ease in and out of your business.
First, congratulations! You are amazing! You have joined the ranks of people creating businesses that power our economy, employ thousands and create the solutions of the future. Like all trailblazers, you are facing unique challenges. It’s not as simple as checking off the boxes on a list of How to Start a Business. The entrepreneurial journey takes persistence and foresight. Sometimes, it will feel like you are the only person to see what is possible.
So, you’ve reserved the handles for your business social media accounts and maybe have begun to post and interact on different channels. Now what? Watch these quick videos filled with tactical tips from social media experts and business owners on how to up your social media game.
If there is one thing we can all agree on no matter what type of business you run, it is that organization is key. I run and operate a creative business that includes making and selling colorful products that I design, as well as creating DIY and craft projects that I share on my blog and social media. That means not only am I stocking photography props, but also product supplies, shipping supplies, and craft supplies. Organizing inventory, art supplies, and shipping supplies by color will help you in quickly knowing where to pull your products from as you work.
Tis’ the season to be jolly… and take advantage of this shopping season by standing out amongst your competitors. As small business owners we have to be crafty and smart with how we utilize our money and resources. Especially during a season where our wallets run just as thin as our time. You might see big box names going ALL out during the holiday season to sway browsers and patrons to shop even more from their store with big ad spends and fancy marketing. It might seem intimidating BUT there are changes you can make as a small business to get noticed.
The holidays mark a time of connection, generosity, joy, and gift-giving. That makes it the perfect time to cut through the noise and get noticed. If you leverage the best of the season in your business, you will stand out and attract more opportunities.