Tis’ the season to be jolly… and take advantage of this shopping season by standing out amongst your competitors. As small business owners we have to be crafty and smart with how we utilize our money and resources. Especially during a season where our wallets run just as thin as our time. You might see big box names going ALL out during the holiday season to sway browsers and patrons to shop even more from their store with big ad spends and fancy marketing. It might seem intimidating BUT there are changes you can make as a small business to get noticed.


My secret when it comes to standing out is to update my product presentation! When it comes to your branding and packaging during the holiday season, be original, authentic, and cohesive. This way you’re not looking like every other brand name and truly make your customer feel special with personalized touches.


As a dress designer with an e-commerce store even the slightest change in presentation can make all the difference for how I attract and keep customers. However your business serves customers, or would like to get new ones, below are three reasons why it’s important to update your packaging and printed materials during important holiday seasons.


1. Catch their eye

The best way you can ensure a gut reaction of excitement and adoration from your customer is with on-brand but festive, holiday packaging and marketing. There are many ways you can do this, that will feel right for your brand and are within budget. Get inspired with the ideas below.

  • Update your standard shipping box with customized stickers and festive tape.
  • Choose pre-printed holiday packaging boxes like these.
  • Add bows, confetti, holiday tissue paper or other festive paper goods inside the box.
  • Update any storefront window decals or signage with a holiday theme.




2. Get Personal

We should all be aware of the importance of personalization to make a customer feel special; that’s Small Business 101. Not only does it make them feel appreciated for their purchase, but it creates an unforgettable experience. With Staples print services you can personalize your printed materials and it’s easy to get started with their many online templates. Get inspired with the fun ideas below.

  • Mail holiday cards to existing clients, customers and partners.
  • Print holiday cards to put into every order that gets shipped out.
  • Write personalized thank you notes on holiday stationary.




3. Leave an Impression

A sure-fire way to have a customer come back and shop more plus refer a friend is with an incentive. Leave a lasting impression with every customer with these simple add-ins:

  • Print discount offers on any size card to include in shopping bags or boxes.
  • Print business card sized offers to hand out to potential customer or customers and don’t forget to give extras and encourage them to share with a friend!



Now that you have a good idea of what you can do this holiday season to elevate your packaging appeal, it’s time to start shopping! Head to a local Staples store near you today to get started.