Feeling anxious about your next product launch, or do you simply want to jumpstart your sales? The good news is you don’t need a huge budget to create an attention-grabbing marketing promotion. However, in today’s competitive marketplace you won’t gain much traction with discounts alone. To spark your creativity, here are eight promotional campaign ideas you can use to boost sales.
Gift Guides are common in November and December, but they aren’t just for the holidays. Guides can even be useful in B2B where company leaders are constantly searching for information about specific business topics. B2C customers seek information on topics ranging from home improvement to childcare, so help them with in-depth information featuring your product or solution. You can add even more substance to your guide by partnering with another business so you can cross-promote it to their audience.
Run a promotional campaign in conjunction with an official event or holiday like the first day of Spring or Women’s History Month. Or you can create your own holiday that’s uniquely related to your product or service. Go beyond hashtags and encourage customers to share videos or posts featuring your product and holiday theme. That way you can engage with them on a deeper level while encouraging them to buy in the process.
Like events or holidays, contests encourage customers to shop your brand with the payoff of a reward. Simple social media photo contests featuring your product and in-store drawings are just two ways to increase customer interest and purchases.
Donating a portion of your profits to charity encourages customers to buy while supporting a compelling cause. However, choose your charity with care and share why it’s important to you so the partnership appears sincere – customers can sense opportunism from a mile away.
More than likely, your customers already rely on your employees for recommendations. Take it a step further and show off their expertise by featuring their personal stories behind your products or services.
Micro-influencers might not have the follower numbers, but they often have higher follower engagement than mega-influencers. Micro-influencers can charge anywhere from $10 - $500 per post, while some accept free products or services for payment. Strategically choose your partners and outline clear expectations to make sure it’s money well spent.
Launching something new or re-introducing a past product or service? Create demand early with a waitlist so you can easily reach customers who are ready to buy. You might want to offer a discount or bonus incentive to the first few who join.
A limited-time loyalty campaign can provide an influx of customers and boost sales during the holidays or slow business periods. This can also be done as a referral program by offering customers an incentive for referring a certain number of customers during a defined period of time.
This article was written in partnership with getWise - a technology platform that provides on-demand expert advice for small businesses and women to accelerate their business or career.