Are you considering opening an Etsy shop?  Maybe you already have one and you’re feeling a bit overwhelmed. Here you will learn some great tips for creating a thriving Etsy shop. Learn what steps will help you stand out in the sea of other sellers. 


Why do so many handmade makers gravitate to Etsy? There are so many online retail options to choose from but there’s a reason so many handmade makers choose Etsy. One of the main reasons is that it’s a reputable online marketplace with millions of shoppers right there, “at the ready”, wanting to buy.


So, let’s get right to it, shall we? It’s important to focus on the following areas.


Shop Policies and About Section


Shop Policies: 

Etsy strongly encourages you to complete your shop policies, and for good reason. The main goal is to answer any questions potential buyers might have. By having a completed shop policy section, you can help answer questions about caring for the product, shipping, returns, etc. A confused buyer won’t buy, so think like a buyer when you are working on this section. 


About Section: 

This is where you write about you, your passion, how you got started, maybe a little about your family, etc. This section is important to help grow the “know, like and trust factor” for your potential buyer. You want someone to read this section and feel like they know you. Try to get them excited about purchasing from you.



Etsy is an online marketplace, and your photos are like a shop window. Have you ever started to walk past a brick-and-mortar shop window only to be stopped in your tracks by something that catches your eye? You need your photos to catch the shopper’s eye, making them stop and click on your item. 

  • The best news is that you don’t need a fancy camera. Most Etsy sellers simply use the camera on their phones and then use a photo editing tool to make them look amazing.
  • You can find beautiful vinyl backdrops online for a reasonable price. These help to make your photos look more professional.
  • You want your product to stand out and be the star of the show. Remember less is more. A little plant or flower off in the corner is fine. Even an object to help show the size of something is a great idea. But let your product shine through. You want the potential buyer to know exactly what you are selling.
  • Lighting is often the biggest struggle and you may need to go through a lot of trial and error to finally stumble upon what works best for you. Natural, indirect sunlight, such as near a picture window in your home, is the number one choice. If this isn’t a possibility, check out the wonderful light boxes available online. 
  • Don’t forget to photograph from a lot of different angles. Your buyer can’t touch or feel your item so be sure your photos show all sides of your product.


Search Engine Optimization (SEO)

This is the biggest hurdle for most sellers. SEO is the “bread and butter” of your shop, and it helps you to get found in search. If you don’t get found in search, you don’t sell your product. 

  • Etsy SEO is different from Google SEO so be sure to research Etsy specific SEO information. There are Etsy approved keyword research tools out there that can help you find some great keywords. Once you’ve done your research and found some keywords you would like to use, you can start using these in your listing titles and tags.
  • For Etsy you want to find long tail keywords which are a string of 3-4 words for which you want to be found. For example, if you sell earrings, a long tail keyword would be “sterling silver hoop earrings”.
  • Repeating one or two long tail keywords in your title and tags is a great idea as it sends a message to Etsy that this keyword is what you want to rank for, and it best describes your item.
  • Be sure to fill out all attributes and all 13 tag spots for each listing. 


Here’s hoping you found these little morsels of information useful, and you can start taking these steps today to optimize your Etsy shop. When you start off on the right foot, you will be that much closer to selling your amazing products online. To see how I put this tips into practice with my own Etsy shop, visit Sew Happy Quilting VT.




This article was written in partnership with wiseHer - a technology platform that provides on-demand expert advice for small businesses and women to accelerate their business or career. Andrea's wiseHer profile