When it comes to finding new customers, there is no better resource than the experts in the industry. These are the people who have been through it all – from trying multiple marketing strategies and failing, to finally finding the thing that works for them.


So, what is the best advice that these experts have received when it comes to finding new customers? We’ve gathered some of their top tips to help you out.


#1 Try cold outreach strategy


This strategy involves making a list of potential customers and emailing them directly with a personalized message about what your business has to offer. While this may seem intimidating at first, many experts have found that it is one of the most effective strategies for finding new customers when done right.


"People are always surprised by this but when it comes to finding new customers, cold email always wins for me. You need a sales process that is simple, scalable, and gets you results. The process I use helped me take a content marketing company from $600,000 to $1M in 12 months.


Be warned, that cold email campaigns are not for the faint at heart. When I compare the handful of negative replies I've received over the years to the lifelong clients and relationships I've built, it's clear to me that cold email always works in getting new customers."


- Diane Prince, Founder & Business Coach of Diane Prince Co.


Do not be tempted to “spam” a large list, however. This can end up in your emails being sent to the Junk folder.  Cold email outreach is best with a short list of prospects that you tailor each email to with personalization.


#2 Focus on a niche target audience


When you’re just starting out, it can be tempting to try and attract as many customers as possible. However, experts agree that it is much more effective to focus on a smaller, specific target audience. Not only will this help you stand out from the competition, but you’ll also be able to better understand and serve your ideal customer.


"Focus on your niche, you can't serve anyone if you are serving everyone! It's easy to get distracted by the newest bright object or low-hanging fruit but long-term and consistent success come from focusing on the specific client you can serve best. My business significantly grew when I started focusing on my niche: high performers who feel burned out."


- Alexis Kahlow, CEO of Open Deltas


#3 Create multiple touchpoints


Having multiple touchpoints is an effective way to stay top of mind and connect with potential customers on a more personal level. This can include everything from email newsletters and social media posts to online courses or even hosting local events.


"It's easy to give up after one or two attempts at contacting the customer. The classic rule of marketing is that it takes seven touchpoints for your customer to remember your brand. Take time to understand your customer's needs and motivation. Educate the customer as you take them through the selling process so the informed choice at the end of the journey is your product."


- Sheryl Seitz, VP of Marketing & Communications, Plus One Robotics


#4 Be involved in your community


This means attending local events, joining relevant organizations, or even just striking up conversations with people you meet offline or online. In this way, you’ll not only make valuable connections, but you’ll also gain a better understanding of the needs of your potential customers.


"It all started with saying yes to an out-of-the-blue email invite for a holiday Zoom party. I was simply not in the mood to do all the things that it would take to be camera-ready for a virtual gathering on a Friday afternoon! However, it was for a group that means a lot to me and miraculously, my schedule was free. I took that as a sign that I should at least be on screen for the first part of the festivities. I signed up. I showed up and in less than two months, I signed my biggest coaching contract to date! Your next big client could be one event away!"


- Dr. Valencia Moses, Founder of Vibrant Coaching


#5 Be open with unexpected encounters


You never know where or when the opportunity will present itself. That’s why it is important to keep an open mind and be ready to act on any opportunities that come your way – even if they are not at all related to your business!


"Follow the ABCs. That is, always be connecting (ABC). When you show interest in others, you never know what opportunities will arise for new business. Furthermore, instead of coming across as needy or salesy, you have the chance to ask questions that could determine if your new acquaintance is also an ideal fit for your work. 


For example, I was on a cruise, not even thinking about business, until I got into a conversation with one of the excursion guides. I was asking questions about what he loves about living in the region and he told me he enjoyed nature photography and even had a beautiful new book coming out. At some point, I asked about what his plan for marketing the book was. Guess what? He didn't have a plan and I offered to have a follow-up conversation with him if he wanted some ideas. He became a client and we sold the first 3,000 copies with a simple strategy."


- Laura Rubinstein, Digital Media Marketing & Business Growth Strategist, Transform Today


#6 Be generous with your know-how


When you’re generous with your knowledge, it can open up a whole world of opportunities – including finding new customers. When potential customers see that you are an expert in your field, they are more likely to want to work with you. Furthermore, by sharing your expertise, you’ll also build trust and credibility with potential clients.


"Generosity is great karma. I often offer free classes and workshops to groups of people who are within my demographic. I offer a mindset shift that allows the business owner to embrace marketing as an act of service. I offer actionable tips and strategies to help them grow their business within their own boundaries and zones of genius. Simple, mindful, consistent, generous actions will help them attract their ideal clients. This enlightens the 'students' to ways to grow their business that feel like flow and ease to them. I am building the "Know - Like - Trust" we hear so much about."


- Susan Finn, Digital Marketing Strategist, Rise Above Noise


#7 Silence doubt


When you’re out there looking for new customers, it is common to feel doubt about your ability to win them over. However, you can silence any self-doubt with a healthy dose of confidence – both in yourself and in the value that you offer as a business owner. By believing in your own abilities, you will be much more likely to take action and follow through on finding new customers.


"Eleanor Roosevelt said, "No one can make you feel inferior without your consent." Wise words and that includes the little monkey chatter that rises up inside our brain telling us we should care more about what others think about us than our own opinion. That quote has helped me stay centered and comfortable in my own skin and dispel the monkey chatter that tries to take me off track."

- Isabella Johnston, Founder & CEO of Employers 4 Change


#8 Just show up


When you are present and available to potential clients, you will be more likely to catch their attention and connect with them in a meaningful way. Even if your first interaction doesn’t result in a customer today, it might lay the groundwork for future opportunities that could lead to finding new customers.


"No one can find you if you're hidden from all the places. Now, how and where you choose to show up is really up to you and the audience you're trying to reach."


- Ella Glasgow, Founder of Beyond Virtual Events


By following these tips from experts, you can open up a whole world of opportunities for your business.  So, don’t be afraid to get out there and start looking for new customers today!


This article was written in partnership with getWise - a technology platform that provides on-demand expert advice for small businesses and women to accelerate their business or career.