Staples Connect and wiseHer present Why You Need a Video First Strategy created by Lou Bortone. Lou is a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenue.


In this video you will learn 5 ways to adopt a video first mentality to connect and engage with your customers.

  1. Personalization
  2. LinkedIn Video
  3. Video to Consumer
  4. Empathy
  5. Virtual Everything



This video was produced in partnership with wiseHer - a technology platform that provides on-demand expert advice for small businesses and women to accelerate their business or career.  

Lou's WiseHer profile