The future of work is here and in Work 2.0, video meetings are a core part of our professional communication strategy. Exhibiting the following best practices will help you obtain the impact you want, while enjoying the conveniences of remote work.


Claiming the elephant in the room, the most glaring difference between in-person meetings and video meetings, is of course, the medium itself. Simply put, most of us were not taught how to relate to a lens.


You want to think of your lens as your audience, and the frame as your stage.



  • Ensure you have a light source directed on your image. (Not in the frame itself)
  • Be sure your camera is at eye level
  • Give yourself at least one arm’s distance from your lens.


This framing setup allows you to sit upright and open, looking directly into the lens. The distance makes the entire conversation more human because you now have space to move and your gestures more naturally appear within the frame.


To look or not to look…into the lens?


The most common question I get related to video presentations and meetings is, ‘Where do I look?’ The answer to this question depends on whether you are actively speaking, or listening.



  • If you are the speaker, anchor your eye gaze into the lens. This will give your audience the benefit of your direct eye contact and help drive deeper impact with your delivery.
  • If you are listening, look at the person who is speaking. Ensure your ‘people’ squares’ are centrally located/or located as close to the lens as possible. This helps keep your eye gaze centered instead of looking completely off-screen or off to the side.


Making the implicit, explicit.


On video, we can only see what the lens shows us. It is always worthwhile to invite more intentional communication into a video call.


It is best to make the implicit, explicit on a video call.



  • If you are taking notes, mention that to your audience. Interestingly, this is also a best practice when you are in person.
  • If you are asking a question, be very specific about how you want people to answer, and who, if anyone in particular, you want to respond (calling the person by their name)
  • If you have to drop off of video for a moment, mention that in the chat, so people know you haven’t dropped off the call entirely, or are simply going off video for bandwidth reasons.


In the virtual world, we experience a higher level of uncertainty because we only see a fraction of the other person’s reality. The more you can do to add color and context for your audience, the more trust you can build.


Putting the above best practices into action during your video meetings is key to leading impactful meetings in Work 2.0. Video meetings are powerful ways to connect - but only if you leverage the medium effectively.