Often overlooked is your audio brand. Audio branding is a way to translate your brand attributes and message into distinctive audible elements. The goal is to create a unique audio identity that connects the abstract elements of your brand with your audience. Your audio brand elements include a signature voice, sound, tagline and music you can use consistently when promoting your products and services.

Traci DeForge

Jun 21

5 min read

Staples Connect and wiseHer present: Content Marketing that Connects with Your Customers. You know you have great products and services to offer, but sometimes getting your customers in the door can feel like slogging through wet cement. How can you get the word out to the people who will buy from you in a way that they will understand and identify with? In this comprehensive content workshop, we will show you how to create marketing collateral that connects with your customers. Walk away with tangible and practical tips you can implement right away when crafting social media posts, email marketing, blogs, web copy, and more. Learn to speak the language of your ideal client!

Staples Spotlight

May 6

2 min read

Podcasts are everywhere! In fact, 41 percent of the US population listens to podcasts at least once a month. How can you make sure to meet your audience where they are and start using podcasts to market your business and grow your brand? We asked Ina Coveney for her top 10 podcasting tips to get you started.

Staples Spotlight

Oct 1

5 min read