You’ve heard it before: Direct Mail is dead. No business should spend ad dollars on an antiquated distribution channel like Direct Mail. Digital Marketing is the only way a business can attract leads and retain customers. But how true is all of that, really? Unfortunately, direct mail has gotten a bad rap over the years. And honestly, with the constant upswing of consumer online behavior throughout the decades, it’s easy to understand where its critics are coming from. Digital ads, social media, ecommerce and just the unfathomable amount of information on the internet have changed consumer buying habits permanently.

Erika Wehn

Mar 2

4 min read

To attract new customers, add these ideas to your to-do list.

Staples Spotlight

Feb 15

4 min read

Your email inbox may be bursting, but your actual mailbox is probably a lot emptier than it used to be. That’s a huge marketing opportunity for businesses, says Elizabeth Terchunian, associate category merchant at Staples. “With the move to digital marketing, customers are constantly bombarded with emails and online advertising. This makes direct mail a great way to really make your campaign stand out and increase awareness in a select area,” she says. But marketers can’t just put themselves in a mailbox and expect to get traction – launching a successful direct mail campaign takes some thought. Here are five steps to creating a strong campaign.

Staples Spotlight

Mar 28

4 min read